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DE NEDERLANDSE DESIGNPRIJZEN

Eindhoven 2005

The predecessor of the current Dutch Design Awards was organized for the first time in Eindhoven during the Dutch Design Week in 2005.

The exhibition around the event took place in the huge main hall of the Klokgebouw at Strijp S, which was to be renovated at that time. The juries of seventeen different categories selected one hundred and sixty-four designs from more than seven hundred submissions for the design selection, including the nominees and the potential winners. But how do you design an exhibition in which so many designs from so many categories have to be presented, while one week before the opening event you do not know what the design selection will look like?

In the middle of the industrial hall we created a large dedicated exhibition space with the aid of a free-hanging white canvas above a surface of orange carpet. In this space the design selection is shown on three long white modular displays, making it possible to show all selected designs – from small to large – in the exhibition. The material of the displays (styrofoam, eps) allowed to have the seating stools for the diner prior to the awards cut out of the modules. In a similar way, the main stage for the award ceremonies were cut out from large blocks of styrofoam and covered with orange carpet, creating a special object that for the closing party after the ceremonies was transformed into a seating element of no less than 36 m long!

initiative: BNO – Association of Dutch Designers, Designlink
client: European Design Center in Den Bosch
design & production: DWARS ontwerp
thanks to: Ketelaars Reklame, Schulpen Schuim, 3EL-Company, Vink Kunststoffen
year: 2005

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