Litter! A problem that has been going on in public spaces for years. Not only in busy streets and parks in the city, but also in the countryside on busy walking, cycling and driving routes. Working and living in an urban area where litter has been a persistent problem for years, we came up with the concept of the WinBin in 2005: a waste bin with a chance of winning, a chance of winning a small reward that is made available by a local entrepreneur . The idea arose from the observation that there are many waste bins in the area, but that visitors do not throw their waste in them. Hence the idea behind the WinBin to reward people for using the waste bin, to reward them for good behavior.
We can now conclude that the relevance of such a concept has lost none of its importance. The litter problem is only increasing. Nevertheless, it seems difficult to align stakeholders to jointly invest in a concept such as WinBin. But that doesn’t solve the problem. So we asked ourselves what else can we think of that can help reduce litter? An intervention in the public space that can contribute to good behavior.
We started with an analysis of our own work area – the touristy Red Light District in Amsterdam – and came to an additional insight. Namely, the moment when the waste ends up on the street, late at night! Every day the municipal cleaning team comes to clean the streets, but every morning the streets are full with litter again. Apparently in the dark hours of the day, the many bins that are there in the area are missed and visitors feel free to literally drop their waste on the street. The idea for the NudgeLite is born!
The NudgeLite is a backlit tile with a graphic message to direct people in public spaces in a direction. In the literal sense by pointing the direction and in the figurative sense by passing a message. The tile can be used to indicate (the route to) a facility in public space, but the backlit display can also be used to communicate a message or information. Special about this tile is that the backlit display makes the message readable day and night. The lighting is powered by solar energy that is collected during the day with the solar cells integrated in the tile. This allows the tiles to be placed separately from the electricity network in public areas.
idea & concept: Mark Schulte, Miriam de Lange, Lennart Visser (trainee) – DWARS ontwerp
design & engineering: Mark Schulte – DWARS ontwerp
graphic design: Miriam de Lange – DWARS ontwerp
year: 2016 -2019