DWARS ontwerp has developed the initiative for Panorama Mont des Arts into a strong substantive and visual concept. The concept for the festival’s content is the result of creative brainstorming sessions in which connecting themes were distilled to form the basis for a balanced program. This resulted in seven themes forming the basis for the festival routes and associated programming. These routes – panoramic route, hidden route, historical route, futurist route, sculpture route, musical route and angels’ route – are a walk through the area along hotspots in the public outdoor space and corresponding programs within the participating institutions. In the communication (street banners, billboards, poster, flyer, festival map, website and media campaign), each route has a recognizable identity consisting of colour and an associative image. The large billboards on the Mont des Arts – on which all routes are introduced – form the physical centre of the festival and invite the public on the Mont des Arts to discover the festival.

The public outdoor space of the Mont des Arts is the foundation of Panorama Mont des Arts, for which we designed the Panorama Viewer: a blank digitally printed, cut and folded 3D object that not only functions as a festival sign but also introduces visitors to interesting facts in the public outdoor space and the program of the participating institutions. Each viewer features a digitally printed translucent slide with a unique image that discloses itself when you look through the viewer.